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WOMEN OF SILICON VALLEY

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Danielle Lomax (she/her)

University of Michigan, Ross School of Business
August 16, 2019 by Lea Coligado in Interns 2019

Originally from the Washington, D.C. area, Danielle is an MBA candidate at the University of Michigan’s Ross School of Business. This summer, she is interning at Google on the Emerging Markets Users and Products team. Prior to business school, she founded a digital marketing startup in Washington, D.C. Even though she didn’t know exactly what she was doing in the beginning, she’s now proud of herself for taking the risk and is grateful for the friends she was able to lean on. Always seeking out the next adventure, she first pivoted to management consulting as a member of Deloitte’s strategy practice before becoming an early member of CapTech’s product innovation team in Atlanta. On campus, she’s now actively involved in amplifying Michigan’s technology ecosystem. She works alongside a team of 5 amazing ladies who are empowering women to launch their own ventures and become investors through Women Who Launch (WWL), providing a voice for black students and alumni.

Source of Inspiration: Yoga has transformed Danielle’s life. To her, there’s nothing more humbling, yet encouraging, than contorting your body in a heated yoga class.

Book Recommendation: Simple’s Uncle Sam by Langston Hughes.

“During my junior year of college I decided to start my own business. I didn’t know what the hell I was doing. I asked a few friends to help me get started, leveraged the marketing and PR classes I had taken to find customers, and relied on Google for the rest. In the beginning, I targeted customers in the sports industry but quickly realized I didn’t have the network, so I pivoted to hospitality.

Looking back, I did everything wrong. But I’m proud of myself for taking the risk. I didn’t hesitate; I just did it. The business lasted about two years, yielding a small customer base that took a chance on a college kid. It also yielded a repository of success stories and a newfound passion for being entrepreneurial.

Although I decided to pursue consulting after that, I’ve maintained that passion for being contrarian and taking risks. I think that’s one of the underlying reasons why I ultimately ended in up tech. There’s a culture of failure and iteration. You just do it.”

August 16, 2019 /Lea Coligado
Interns, MBA, Google, marketing, Black techies
Interns 2019
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Madison Jacobs (she/her)

Google HQ
March 01, 2019 by Lea Coligado in Badass Black Techies 2019

Madison leads the content marketing strategy at Google for Startups. She was raised in Fort Wayne, Indiana where she fell in love with writing and entrepreneurship while spending afternoons dreaming inside the four walls of her grandparents’ small business. Madison received degrees in Journalism and Mass Communication and African American Studies from Arizona State University and is a member of Omega Phi Chi Multicultural Sorority, Inc. She’s a Yoga Alliance registered yoga teacher, an instructor at CorePower Yoga in the Bay Area, and a former Brand Ambassador for Athleta.

What’s something that’s on your mind this Black History Month?

The Black tech community’s definition of allyship. What does allyship mean to us, and how do we work to welcome people in while holding them accountable? Allyship isn’t about positioning. It’s not just about throwing funding at a program for Black folks. It’s not just wearing “I support the [insert cause]” t-shirts. It’s about being willing to put something real on the line. It’s about trust, and it’s about consistency. It’s not a one-time act. It is a way of life.

March 01, 2019 /Lea Coligado
content strategy, marketing, Google, Black techies
Badass Black Techies 2019
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Michelle Pham (she/her)

September 14, 2018 by Lea Coligado in 10 Questions

Michelle Pham (she/her) is a Growth Strategist at Google, focused on building successful marketing strategies for retail and e-commerce brands in partnership with agencies. Innovating for the future and retail are Michelle’s lifelong passions. She designs clothes after hours and enjoyed a thrilling adventure as a reporter covering London Fashion Week. You can read more about her personal approach to style and life on her blog: www.maisondemademoiselle.com.

Hailing from Vancouver, Canada, Michelle graduated from Bates College with a degree in Sociology. As a first-generation college student, she founded Bates’ first Asian-American Students’ Association and is deeply invested in diversifying perspectives and talent in the technology industry. Outside of work, Michelle dedicates her time to initiatives and organizations focused on social justice, poverty alleviation, and economic freedom through access to education and capital. You can often catch her on the squash court, traveling, spending time with loved ones, writing her blog, or reading a good book in a nook.

1/ When did you know that you wanted to work in tech?

The technology industry is one of the best playgrounds for people who live in a world of imaginative possibilities. I move and think at an incredibly fast pace, so I knew that I wanted to be in an environment that was ripe and overflowing with change and innovation.

When I entered high school, I was accepted into a unique academic program outside of my school district. The director of the program, Mr. Olson, was a visionary. Instead of home economics and cooking, I learned about blogging, quantum physics, giving back to communities, technology, and a whole gamut of ideas that few 14 year olds get to engage with.

A few weeks ago, I was reading Shonda Rhimes’ “Year of Yes.” She coined a term to define herself: “F.O.D.,” which stands for First, Only, Different. In my life, I’ve often been the first, only, and different in many rooms, roles, and environments. I was the first in my family to graduate from college. I have been the sole woman/minority on the team and the only one to speak up on behalf of communities that I come from. I have looked and thought differently from the people who comprised the majority in the spaces that I moved into.

Technology was a space that represented a parallel experience of having to navigate and iterate through ambiguity successfully. There are no rules or playbook to abide by because oftentimes, you’re in the pursuit of something that has never been done before. Google and Silicon Valley are often the first, the only, and the different to bring to life a new idea. I wanted to be a part of creating that magic.

2/ Who is a role model that you look up to?

My mother has the fortuitous gift of foresight. She was my earliest advocate and supporter. An incredible work ethic and an insatiable curiosity to know more about the world are a part of my DNA. My parents escaped Vietnam by boat after the Vietnam War, and my mom did it as a young, single woman, not much older than me. The first time she left, she was caught and imprisoned. On her second attempt, she allowed herself to be in the unknown — never knowing if her boat would be found, what lay ahead, and whether she would ever see the places and people she loved again.

I get my will and persistence for excellence from my Mom. When I started elementary school, my parents hadn’t taught me English yet and I ended up behind in classes. Over one summer, my Mom bought English grammar books and we went through the exercises together. She had previously been a teacher (hired by the UN) while at a refugee camp. We took dozens of trips to the public library. I came back that September and moved from the ESL section to the gifted readers class. This became a theme in my life. If I came home with a 99% on an exam, my Mom would ask me if I did my personal best. She never challenged me to be better than the average or to compare myself to others. She just wanted to know if I was being accountable to myself.

Unlike other traditional Asian families, I was never asked to do domestic chores. She always shooed me out of the kitchen and told me to spend my time reading. My Mom sacrificed a lot for my family by being a stay-at-home parent, but she laid the foundation so that I would have a world of choices full of lofty dreams and wild ideas.

3/ Where is your hometown?

I’m from Vancouver and I’m proudly Canadian!

4/ What is a struggle that you’ve faced and how did you handle it?

The best things in life are on the other side of fear. I can tell you many stories, but I want to leave this thought here.

5/ What is something that you are immensely proud of?

I look back at when I was younger and I laugh at my foolish spunk and relentless energy. When I decided to go to the U.S. for college, I didn’t have the slightest clue about how to begin. Unlike several of my close friends, who attended elite prep schools and SAT bootcamps, I was the definition of bootstrapped. I had my Dad drop me off at the ACT testing center at the last possible test date before applications were due so that I could be a standby test taker. It was sink or swim, and I had never cracked an ACT book open prior to that day.

Miraculously, by the grace of divine intervention, I excelled. I had wonderful and supportive teachers who wrote my letters of recommendation. In the end, despite receiving one of the 30 Major Entrance Scholarships to the University of British Columbia, I chose the path of adventure and growth and decided to attend Bates College in Lewiston, Maine. On Wikipedia, Lewiston was listed as the second biggest urban city in Maine, so I thought that life there would not be dissimilar to all the films I had watched about New York. I was in for quite the shock when I landed at the airport.

I always knew that education would be my passport to the world, and that journey will never end. I’m able to take my whole family on wonderful getaways and experiences. I’m able to give money to classrooms and causes in need. I’m able to care not only for myself, but for others. I do my best to leave a positive impact on people and the world. The moments that I am most proud of involve two words: “giving” and “people”.

6/ What’s something that’s been on your mind a lot lately?

I’ve been thinking a lot about this balance between abundance and scarcity. As someone who grew up with humble beginnings, I lived in an intellectual reality of abundance where I believed that there was always more for me out there in the world. There were infinite possibilities and a world of abundance to look forward to.

Now that I am settled in my career and life in San Francisco, I wonder why this idea of scarcity settles in for many of us who have. When we live in a world of scarcity, we always feel the need to have more, hoard more, and we never feel peace in knowing that we as individuals are enough and have enough to be happy and more importantly, to give to others. I recall a book that I read by a sociologist, Annette Lareau, “Unequal Childhoods” that spoke about how the wealthier we become, the more individualistic we can afford to be, because we do not need to depend upon the social ties of community and family for the essential day-to-day routines (i.e.: childcare, shared housing, or small loans). I think of a line from a Drake song: “I like it when money makes a difference, but it doesn’t make you different.”

7/ Favorite food?

Sushi or my Mom’s cooking.

8/ Favorite book?

I’ve been reading a lot lately. I keep on coming back to How to Love by Thich Nhat Hanh.

9/ If you could try another job for a day, what would it be?

I’d be quite content being a high school English teacher. English was my favorite class, and the teenage imagination is a fascinating world.

10/ If you could give your 18-year-old self a piece of advice, what would it be?

Relax! Enjoy being in the present moment.

September 14, 2018 /Lea Coligado
Google, marketing, Vietnamese techies, New York
10 Questions
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Cristina Costa (she/her)

September 05, 2018 by Lea Coligado in 10 Questions

Cristina Costa (she/her) has been working in the technology industry in Boston for the past 4 years. She started her tech journey at PayPal and later worked at HubSpot as a consultant and at a startup called Lendbuzz as a digital marketing manager. Cristina is the co-chair of an organization called Women with Purpose, which empowers women of color through a series of professional development seminars and events in the Boston area.

Cristina is also passionate about increasing access to educational resources for all. She is a recent graduate of the 2018 New Leaders Council Fellowship, which provided her with the tools necessary to run politically progressive campaigns. Most recently, Cristina worked as the Director of Marketing and Student Engagement at Duet, an ed tech organization whose mission is to provide affordable bachelor’s and associate’s degrees to low-income adults in the Boston area. Cristina cares deeply about racial and gender equality and hopes to create more opportunities for people of color in the constantly expanding tech space.

1. When did you know that you wanted to work in tech?

I didn’t decide to work in the tech industry, I sort of fell into it. I had been working in higher education as an international student advisor and thought that I wanted to go back to school to earn my MBA. At the time, I was very unhappy in my workplace and didn’t enjoy my courses, so I decided to transition back into marketing and advertising, which is what I had studied in college. When I started my job search, a friend of mine posted on Facebook that her company, PayPal, was hiring for an advertising operations position. I reached out to her and ended up landing the job! Working at PayPal exposed me to all of the opportunity that the tech vertical provides and I have been working in tech ever since.

2. Who is a role model that you look up to?

I have always looked up to my mother. She moved to the US from Guatemala at 16 years old without speaking a word of English. She not only survived, but she became the first woman in the family to attend college. My mother has always been the backbone of our family and my strongest supporter.

3. Where is your hometown?

I was born in Cambridge and Somerville, but I was raised in Hyde Park, Boston.

4. What is a struggle that you’ve faced and how did you handle it?

After college, I was accepted into a program called JET Programme (Japan Exchange Teaching Program) and I moved to Japan all by myself. I didn’t know anyone in the program and I didn’t have family or friends close by. I took this opportunity so that I could explore the world and get out of my comfort zone. My first few months in Japan were very difficult. I lived alone in a rural town, didn’t speak the language and felt so alone, but I survived. I managed to acclimate to the culture and made some amazing friends along the way. After that experience, I know that I can survive ANYWHERE.

5. What is something that you are immensely proud of?

One of my proudest moments was when I became more involved in diversity and inclusion initiatives within the tech industry. I helped start an employee resource group (ERG) at HubSpot called POCAH (People of Color at HubSpot), which created diversity initiatives and mentorship programs for employees of color.

During that time, I also began volunteering at an organization called Resilient Coders, which taught students of color how to code, where I helped with recruiting and placing these graduates in positions in tech. My proudest moment was when I referred and trained a recent Resilient Coder graduate and helped him land a job at HubSpot! I truly enjoy empowering other people, especially marginalized groups that might not have had the opportunity otherwise.

6. What’s something that’s been on your mind a lot lately?

POLITICS. I am beyond disappointed and disgusted with the current administration and how the laws being implemented are affecting minorities and especially immigrants in this country.

7. Favorite food?

Pad Thai or pretty much any type of Thai food!

8. Favorite book?

The Alchemist.

9. If you could try another job for a day, what would it be?

I have secretly always wanted to be a singer! If I could try a job for a day, I would want to be Beyonce and sing and dance at the On The Run tour with Jay-Z!

10. If you could give your 18-year-old self a piece of advice, what would it be?

I would tell her to trust her instincts, believe in herself, surround herself with positive people, and that it’s okay to put yourself first.

September 05, 2018 /Lea Coligado
Boston, Guatemalan techies, consulting, PayPal, marketing, LatinX techies
10 Questions
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Xiomara Contreras

Xiomara Contreras (she/her)

Google HQ
April 27, 2018 by Lea Coligado in 10 Questions

Read this article on Medium.

Xiomara Contreras is an Associate Product Marketing Manager at Google where she builds strategies and campaigns for the small business team. Her work focuses on increasing the number of multicultural businesses that are online by helping them grow with Google products. She graduated from Northwestern University with a major in Communication Studies and a minor in Latina/o Studies. She is a proud Chicagoan and attended a boarding school in Concord, Massachusetts. Xiomara is also a first generation college student, and the daughter of Mexican immigrants. She is interested in the intersection of social justice, education, and technology. You can find her painting, drawing, writing memoirs, learning to do digital drawings, and volunteering with organizations the that helped her get to where she is today, including High Jump Chicago, the Daniel Murphy Scholarship fund, and the Pullman Foundation.

1. When did you know you wanted to be in tech?

I never decided that I wanted to be in the tech industry. I thought it was only for engineers and did not think about the business side. I was undecided in college about my career goals, so I applied to the Management Leaders for Tomorrow program to develop professionally and find internship opportunities. My MLT coach pushed me to apply to tech companies, even though I did not believe I had anything to offer to the industry. I knew little about it and was not sure if I would find my passions there. Even so, because of her encouragement, I applied to several tech roles, including the Google BOLD internship. This lead me to a full-time role in marketing, where I am still learning a lot and tackling daily challenges. I am curious to see where my tech and marketing experience takes me in the years to come.

2. Who is a role model that you look up to?

My older sister. Growing up, she faced a lot of obstacles, teachers gave up on her and some of our family members had low expectations of her. Through all of her struggles, my sister was always there for me — taking me to school, cooking food for us, and standing up for me. I was in middle school when she moved out of the house, but she still checked in on me and my little sister. She worked after school and on weekends to help our family, and to support herself now that she was not living with us.

When the local community college kept putting her in remedial courses, she made the choice to do a medical assistant program. Although the program put her in debt, she pushed forward and made what she could from it. I’ve learned from her to stand my ground, be loud, fight, and not let others step on me. Now, she is the mother of two beautiful children that have changed my life, and everyday I wonder how she does it.

3. Where is your hometown?

Chicago.

4. What’s a challenge you’ve faced in your career journey?

I had some difficult years in high school. I attended a boarding school in Massachusetts, starting at the age of 14, and had to adjust to a predominantly white and wealthy institution. I was behind in my education and no longer felt intelligent. Though I had supportive teachers and friends who wanted me to succeed, I still felt like I did not deserve to be there. Why were they dropping over 50K a year on me? I was also weary of sharing my home life with my peers, almost ashamed of where I came from.

During my sophomore year my mother and stepfather divorced, leading to a downward spiral of emotions and financial trouble. During my junior year, my mother got into a car accident, which left her unable to work for a year, and later she could only work a few days per week. I moved five times during high school because of our financial struggles, and during my senior year we were evicted from my grandmother’s house, and then had to figure out how to pay for funeral expenses for both my great grandmother and grandfather within a span of four months.

I felt guilty that nine months out of the year I had stability — a room and three meals a day. Through all of this, I somehow came out of my shell during my junior year and I found strength in my family. I learned that sticking together prevented us from hitting rock bottom; living in cramped apartments with other family members, getting help from my other grandfather, and making sacrifices for one another. Through all my worrying, my mother assured me that things would be okay and that I had to focus on my education. She wanted nothing to get in my way.

5. Describe a time you were proud of yourself.

My proudest moment was giving the graduation speech at the Latinx student congratulatory in college. I was honored to have been nominated and to speak to these beautiful families. Many people in the room were first generation college students, immigrants, and working class people. It was so special to see them in a room celebrating something so revolutionary, so against what this country expected from us. When I gave my speech, I shared my grandmother’s and my mother’s stories. I cried and the audience cried with me. Instead of feeling embarrassed, I felt community and support. I gave the speech in both Spanish and English. I was proud to have been a product of this collective love, of sacrifices, of dreams handed down to children, and of people who chose not to forget where they came from.

6. What’s something that’s been on your mind a lot lately?

Mental health in communities of color, access to resources, and destigmatization. How do we make sure we are not over medicating Black and Brown kids with ADHD, but also make sure they are being recognized and served? How do we open up conversations about depression and anxiety and overcome generational differences and provide free therapy and access to medication? What is the balance here?

7. Favorite food?

My abuelita’s mole rojo.

8. Mac or PC?

Mac.

9. If you could try another job for a day, what would it be?

Eighth grade teacher.

10. If you could give your 18-year-old self a piece of advice, what would it be?

You are worthy. You are an asset in any room you step into. You are more than your academics. You deserve a break. You need to take care of your mind and body. It is okay to fail. It is okay to not always be strong and let yourself cry and let others hear you cry. You are not everyone’s rock.

April 27, 2018 /Lea Coligado
LatinX techies, Mexican techies, Northwestern University, Chicago, Google, marketing
10 Questions

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