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Vanshika Dhyani (she/her)

March 12, 2020 by Kendrick Umstattd in Women of Silicon Docks

Vanshika Dhyani (she/her) is your average 20-year-old, who believes that LinkedIn in the best app out there. Okay, maybe she is not your average 20-year-old. She spends her time collecting stories from books, TV shows, and people. She likes to read and write for her college newspaper. She enjoys reading about history of science and dreaming of becoming a pilot. But most of all, she loves physics. People who know her say that they always knew she was meant to pursue the study of the Universe. Her parents, however, still believe that she should become a banker, like them.

Vanshika has different plans. She has got it all planned out, with 2 more years to finish her Bachelor’s before enrolling in the MSc space science program offered by UCD, almost immediately. And then she will look for a job in mission control.

1. Where’s your hometown?

I’m from Bangalore, India

2. How did you get into STEM?

It was always meant to be STEM, and I never even thought about pursuing any other subject. When I was three years old, I made my first acquaintance with Newton. My dad read out his 3 laws from a space book we were reading-a book we’d read every night-and he explained them to me. I thought the third one was hilarious: “every action has an equal and opposite reaction.” My dad said, “For example, if you slap someone, they will slap you back,” and I thought that was the funniest thing in the whole universe. Little did I know, my dad had just introduced me to a field of science that would become a lifelong obsession.

3. What is a piece of advice that you have found especially useful?

If it’s meant to be, it will be. I listen to Bebe Rexha’s song on repeat, and it keeps me going.

4. What’s a challenge you’ve faced, and how did you deal with it?

I think moving to another country at 18 years old was a giant leap for me. Almost everyone wanted me to stay back in India and do my Bachelor’s, including my mom. My dad was really supportive of my decision and believed in me right from the start.

5. What’s something you’ve done that you’re really proud of?

Earlier this year, I wrote an email to Donna Strickland, the 2018 Physics Nobel Laureate. (She is only the 3rd female to be awarded this prize.)

Donna has been my inspiration for years, and in the email, I told her how thankful I was for her contribution to the field. I also asked her for an internship. Even though I did not get an internship out of it, I did get a reply that said that she thought my email was “the most entertaining approach to a job request,” which was more than anything I could ask for.

6. What are you most excited about right now, in or outside of STEM?

I missed the moon landing, but I’m really looking forward to seeing humans step on Mars in real time.

7. What is your favorite source of inspiration?

Definitely the Nobel Prizes. I’ve been obsessed with them since I was little. I love learning about the laureates and how they came upon their discoveries. I watch the ceremony live, and it’s what I look forward to, every year. It’s like watching the Oscars for science.

8. What is your favorite book or movie?

My favorite movie is 3 Idiots, which is a Hindi movie about three friends and their time at college. I remember watching it in the theater in 2009, when I was only 9 years old, and over the next decade I would watch it whenever I needed motivation or comfort.

March 12, 2020 /Kendrick Umstattd
Women in Tech, Ireland
Women of Silicon Docks

Jennifer Petoff (she/her)

March 12, 2020 by Kendrick Umstattd in Women of Silicon Docks

Jennifer Petoff (she/her) has had a wide range of career experiences at Google and beyond. She considers herself a poster child for non-traditional careers for scientists. Jennifer is currently working in Dublin, Ireland, as a Senior Program Manager for the Site Reliability Engineering (SRE) team. She leads the SRE EDU program globally and is one of the co-editors of Google’s bestselling book Site Reliability Engineering: How Google Runs Production Systems.

Jennifer joined Google after spending eight years in the chemical industry. Her first six years were spent at the lab bench in Research and Development at Union Carbide Corporation and the Rohm and Haas Company, where she was credited as an inventor on eight patents. Jennifer went on to manage the MBA and PhD campus recruiting and university relations programs at Rohm and Haas. Jennifer holds a PhD in Chemistry from Stanford University and a BS in Chemistry and a BA in Psychology from the University of Rochester.

Jennifer was a volunteer Career Consultant for the American Chemical Society and regularly conducted PhD resume reviews and mock interviews. She has written a number of articles on effective job search strategies. Outside of work, Jennifer enjoys domestic and international travel, urban walks (she walks over 1,000 miles a year), and writing posts for her part-time travel blog Sidewalk Safari.

1. Where’s your hometown?

Buffalo, New York, USA. (But I’ve been living in Ireland for almost 10 years now.)

2. How did you get into STEM?

I love a good challenge. In high school, I found myself gravitating towards the sciences and, in particular, chemistry, because I was good at it. I recall people saying to me, “I always hated chemistry, it was my worst subject!” I went into chemistry simply because I found it super interesting, and it made me feel special. I was good at something that not everyone else is. I loved something that people tended to shy away from.

3. What is a piece of advice that you have found especially useful?

“No Opportunity Wasted.”

Phil Keoghan, host of The Amazing Race, wrote a book by this title. I wouldn’t be where I am today without making this my mantra. I’ve always been willing to take a risk and try something new even when it wasn’t the traditional or safe option. For example, I was a senior research scientist at the Rohm and Haas company making emulsion polymers that went into products like paint, adhesives, and personal care products. At the same time, I was a volunteer for campus recruiting. I got to go back to Stanford a few times a year, talk about the work that I was doing, and try to get people excited about working for Rohm and Haas. After doing that for a while, I found I was spending more and more time traveling to different universities and working with faculty as part of our technical community organization. Because of these volunteer commitments, I was in the right place at the right time and was offered the opportunity to transition to HR full time and lead University Relations for PhD programs for Rohm and Haas. It was a career transition I never imagined for myself, but I realized it was aligned with things I loved and thought it was totally worth giving it a shot. I didn’t want to waste the opportunity to learn something new and move in a different direction.

Fast forward two years later. Google found me on LinkedIn, and a recruiter reached out because of my experience leading university programs. The timing was terrible: my husband had just changed jobs, and we were in the process of moving from one part of Philadelphia to another. I almost turned down the request for a call, but then I remembered “no opportunity wasted” and figured what harm can there be in having a conversation. That call ended up changing my career trajectory, since it led to me leaving chemistry behind for good (at the least the day-to-day lab bench part of it) and moving to Google 13 years ago.

4. What’s a challenge you’ve faced, and how did you deal with it?

I remember being super excited about studying science when I was in high school. I vividly remember telling my high school chemistry teacher that I was planning to major in chemistry when I got to college. She literally *laughed out loud* and said, “You don’t have the patience to study chemistry.” I could have taken that to heart and lost my enthusiasm or doubted myself, but instead, I used that moment for inner strength. “I’ll show her!” I thought.

Not only did I go on to major in chemistry, but I completed a PhD in chemistry, and that grounding in STEM has proven to be an amazing foundation for my career. I may not be actively working in the lab, or even in the chemical industry anymore, but STEM gave me the building blocks that I could transfer across a huge range of roles and industries. Applying the scientific method, drawing conclusions and defending ideas with data, perseverance (90+% of what you try in research doesn’t work), being a careful observer, and learning how to troubleshoot a vast array of situations are all foundational skills that I use every day in my job as a program manager in tech.

5. What’s something you’ve done that you’re really proud of?

I’m proud of what I’ve done to promote Site Reliability Engineering (SRE) in Ireland. There are actually two things that I’m really proud of. The first is the work that I do as a 20% project to build skills, raise awareness, and encourage students pursuing a degree in Computer Science or a related field at a 3rd level institution (uni or IT) in Ireland to apply for internships and full time roles at Google. Before we started the program, we didn’t get a ton of applications and didn’t hire a lot of interns from schools in Ireland into SRE, and now we do!

I’m also super proud to be a co-editor of the SRE Book. The book got its start here in Ireland with 2 of the 4 editors based here in Dublin. We published the book with O’Reilly in 2016, and it became a bestseller. The SRE Book represents contributions from over 70 people representing over 500 years of Google production experience. This is, by far, the coolest project that I’ve worked on in my career.

6. What are you most excited about right now, in or outside of STEM?

I absolutely love to travel and experience new places. I draw great energy from novel experiences. Living in Dublin, there are so many amazing places to explore in Ireland and beyond. I’m also super excited about sharing these experiences with others on my blog (Sidewalk Safari) and through the photos that I post on Instagram.

7. What is your favorite book or movie?

My favorite book is Getting Things Done by David Allen. This book took me from being a disorganized mess and a ball of stress to being an organizational and productivity ninja. People often underestimate the power of the simple things in advancing their careers. For example, doing what you say you’re going to do when you say you’ll do it and replying to emails in a timely manner; these small things build trust and credibility. Who gets the new and exciting projects? Is it the person where emails and communication tend to go into a black hole? No. The best opportunities go to those who get things done. Getting Things Done gives you an amazing system to stay organized and ensure nothing falls through the cracks. Maximize productivity while minimizing stress.

March 12, 2020 /Kendrick Umstattd
Women in Tech, Ireland
Women of Silicon Docks

Eleni Mangina (she/her)

March 12, 2020 by Kendrick Umstattd in Women of Silicon Docks

Professor Eleni Mangina (she/her) carried out her PhD work at the University of Strathclyde (UK), Department of Electronic and Electrical Engineering, working on Agent-based applications for intelligent data interpretation. She holds an MSc in Artificial Intelligence from the Department of Artificial Intelligence at the University of Edinburgh in the UK and an MSc in Agricultural Science from Agricultural University of Athens in Greece.

In 2002, she joined the School of Computer Science at University College Dublin, Ireland. Eleni Mangina is guided by research integrity and persistence. Her lab operates at the intersection between applied Artificial Intelligence (VR/AR; Data Analytics; UAVs; Information Systems) and a portfolio development within interdisciplinary applications (i.e. Engineering and Educational Systems with XR). Eleni moved to Scotland from Greece in 1997 and then to Ireland in 2002. She is currently the Deputy Vice Principal (International) within the UCD College of Science, and she enjoys international travel in Asia and North America. She is the Chair of Athena SWAN for gender equality application for the School of Computer Science. In her free time, she enjoys playing with her three kids, running with her husband, flying her drone, baking, and knitting.

1. Where’s your hometown?

Dublin

2. How did you get into STEM?

I grew up in a family with agricultural business. Being the first grandchild to go to University, it was unavoidable to study Agricultural Science. Through the 5 years of my first degree at the Agricultural University of Athens, I was fascinated by the impact Artificial Intelligence and Computer Science can have on our lives. I have experienced the start of the WWW and the start of Object-Oriented Programming. Over the last 24 years since my graduation in Athens (1996), I have seen the evolution of AI and the great contribution to our environment. I am still connected at heart with agriculture, and I love it when I fly my drone over my vineyard in Greece.

3. What is a piece of advice that you have found especially useful?

“Be in control and keep your expectations high on your own achievement but low on other people’s so that you will not get disappointed”. It helped a lot for my leadership skills.

4. What’s a challenge you’ve faced, and how did you deal with it?

I have been working in a male-dominated area and environment since 2002. As a female, I have crafted my meaning of persistence that involves both courage and compassion, along with research integrity and authenticity. After the period of 3 consecutive maternity leaves (the first one in my School), I was challenged to reinvent myself, as I had to be compared to male colleagues that had never taken a career break. I decided to do what I truly loved and what inspired me, so I focused on training in robotics and emerging technologies, which has seen extraordinary outcomes in the last 5 years in my teaching and research portfolio. Looking back, it was a challenge, but choosing to do what I love doing was not a struggle.

5. What’s something you’ve done that you’re really proud of?

I have led to completion the European-funded project AHA (AdHd Augmented) that delivered an Augmented Reality (AR) solution for an existing online literacy program, which integrated a set of specific technologies and supported interactive educational content, services, assessment, and feedback. This project is the first of its kind to assess and quantify the impact of emerging technologies (AR) for educational digital tools and received the Educational Award 2020 in Ireland for Best Research project. There are 509,652 children enrolled in 3,305 primary schools in Ireland, and 3–5% have ADHD. Within this pilot, 117 students diagnosed with ADHD (4th — 5th class) participated. I believe a positive change on a kid’s life will have tremendous positive impact on societies in the future. We need to invest more towards the younger generation (both time and money).

6. What are you most excited about right now, in or outside of STEM?

I am excited leading the ARETE project, funded from Horizon 2020, aiming to support the pan-European interactive technologies effort, both in industry and academia, through the multi-user interactions within AR technologies evaluated in education, in both professional and private contexts. The authoring tools used within ARETE, and the provision of access of the Augmented Reality (AR) content developed for the broader community of users within the EU, will increase the European innovation capacity in AR. Through systematic application of human-centered design approaches, ARETE will deliver highly usable, useful, and desirable AR technologies and contents, leading to a wider uptake and further stimulation of their creative usage.

7. What is your favorite source of inspiration?

My main source of inspiration is travelling, as I meet new people and discover new ideas. The more I travel around the world, the more I expand my comfort zone.

8. What is your favorite book or movie?

Favorite Book: Tipping Point : How Little Things can Make a Big Difference by Malcolm Gladwell

Favourite Movie: Tootsie (1982)

March 12, 2020 /Kendrick Umstattd
Women in Tech, Ireland
Women of Silicon Docks

Diana Acevedo (she/her)

March 12, 2020 by Kendrick Umstattd in Women of Silicon Docks

1. Where’s your hometown?

Valencia, Venezuela

2. How did you get into STEM?

Since I was a child, I was passionate about technology. I liked playing videogames, and I started to ask questions, like, “How is this world behind the screen created? How is it possible to create all this?”

My curiosity drove me to start learning more about computers just for fun, with the result of knowing very clearly that I wanted to be a developer from the age of 12. That small, I started to use different tools, like basic videogame constructors, to start designing little projects that came to my mind. Since then, I have been working hard so I could finish my Computer Science degree and be able to work now as a developer for a big company.

3. What is a piece of advice that you have found especially useful?

My advice is: Never give up your dreams and trust yourself.

When I started college, I was one of the only three girls that were in a class of around 40 students. From the very beginning of my career, I have been advised to quit, as I was not going to be able to make it. But after 5 years, only another guy and I graduated without failing any subject.

If you find yourself in situations where people never believe in you and keep telling you how difficult it is going to be to follow your dreams, always choose to never give up your dreams and trust yourself.

4. What’s a challenge you’ve faced, and how did you deal with it?

The situation in my country was extremely dangerous due to the political situation, but I endured it to finish my studies. Just 2 weeks after my graduation, I left my country. I was only 22 years old when I came to Ireland. I had moved to another continent, alone, without any working experience and with very poor English, just myself with only 600 Euros in my pocket. I faced this situation by not spending time being afraid. I focused on working hard in improving my English and learning how everything worked in a world completely different from the one that I was coming from.

And I did it! I improved my English, and I got my first job after 3 months. I have never stopped working since then.

5. What’s something you’ve done that you’re really proud of?

My girlfriend and I visited Morocco last summer. While travelling through the little villages deep in Morocco, we had the opportunity to share with the native Berber people and discover the wonderful artisan work that they do.

We were especially amazed by the rugs that craftswomen create with sheep wool, and when we saw the meticulous hard work behind each of those rugs, we made up our minds to launch a project together and create a company to support these wonderful local products and to empower local women.

As an enterprising couple, we have created a company called Moroccan Craft Rugs. We have built the entire company by ourselves: developed the entire website, edited all the content, managed the social media, returned to Morocco and agreed with local women to get the product directly from them, etc. We happily launched this site a month ago, and you can see all our project and effort in our website www.moroccancraftrugs.com.

We are especially proud of this project, as we, as women, have the opportunity to help other women, helping to provide value to a beautiful work made with natural products.

6. What is your favorite source of inspiration?

Joan of Arc, Ada Lovelace, and the girls from the movie Hidden Figures: girls living a world made for men, making the difference.

March 12, 2020 /Kendrick Umstattd
Women in Tech, Ireland
Women of Silicon Docks

Pranchal Narang (she/her)

March 12, 2020 by Kendrick Umstattd in Women of Silicon Docks

Pranchal Narang (she/her) is a 2nd year Computer Science student in UCD. She is passionate about promoting equality, diversity, and inclusion in the field and currently works closely with UCD Women at CompSci as their student co-chair, undergraduate representative, and secretary, to work towards this shared goal. Pranchal was awarded the Google Women Techmakers Irish Universities Scholarship 2020 for these efforts and for her academic achievement. She hopes to inspire other women to pursue STEM careers with the work she does.

1. Where’s your hometown?

Mountmellick, Co.Laois

2. How did you get into STEM?

I have always loved solving problems. As a child, I spent many evenings solving Sudoku puzzles or asking random questions, both of which I still enjoy doing. I believe it was the combination of these two things that came into play when I discovered coding, and that’s probably why I fell in love with it! :) Starting off, it was the visual element that appealed to me the most. Seeing the ball change color as it hit off the rectangular bar and then thinking about all the other things I could now do, that’s what opened up a whole world of possible questions which I would, with some help from the internet, answer. So, when the time came to make course selections, Computer Science was an obvious choice.

3. What is a piece of advice that you have found especially useful?

I once asked my mother, a nurse, why different people get different medication for the same disease. In response to this, she said, “There’s a solution to every problem, but what matters is choosing the best solution.” That is a piece of advice that rings true, not only to the medical world, but also to the Computer Science world. When it comes to writing code, anyone can do it, but a good programmer is the one who can solve the problem in the most efficient manner.

4. What’s a challenge you’ve faced, and how did you deal with it?

One of my biggest fears was public speaking. The thought alone was enough to give me the chills. So, when I was asked to make announcements in front of 100+ people, my first instinct was to shy away from it. However, a good friend of mine once told me that the best way to get over your fear is to face it, so I did. I agreed to do it. That day, I was really nervous, I messed up a few sentences, but when I came out of the room, I was really proud of myself for even going in there in the first place. That feeling overpowered everything else. As a result, I decided I would take every opportunity I got to practice the skill and improve little by little, learning from my mistakes. After some time, I went on to talk at events with 200+ attendees, some of which were Microsoft employees, professors, and staff! I also got to be a part of a panel discussion at Google, not something the old me would’ve imagined doing, but I did! It was all because I took that initial leap of faith and pushed myself out of my comfort zone.

5. What’s something you’ve done that you’re really proud of?

I am really proud of a project I did in 1st year that mimicked the Facebook friends recommendation system. I had very little experience with C programming at the time, so being a beginner, I found the project to be quite tough. However, when I sat down and broke the bigger problem into smaller, more manageable problems, I soon realized that the project was not some impossible task, but actually a doable problem that I had to solve. After tackling all the smaller problems, one at a time, I was left with a completed project that I was proud of. Most of all though, I was proud of how I approached the task.

6. What are you most excited about right now, in or outside of STEM?

With the coronavirus pandemic happening right now, people are looking at how we can use big data and AI to predict and prevent future pandemics, and I think that is really exciting!

7. What is your favorite source of inspiration?

My favorite source of inspiration is reading biographies, because seeing how all these amazing, influential people have struggled in their lives inspires me to do more so that people have something worth remembering after I’m gone.

8. What is your favorite book or movie?

Currently, my favorite movie is The Man Who Knew Infinity, but this changes every now and then. I love it when cinema celebrates these gifted geniuses so more people can appreciate their contributions to our world.

March 12, 2020 /Kendrick Umstattd
Women in Tech, Ireland
Women of Silicon Docks
Photo courtesy of RELEASE GOOGLE

Photo courtesy of RELEASE GOOGLE

Marianna Ribeiro (she/her)

January 14, 2020 by Lea Coligado in 10 Questions

9 Questions with Marianna Ribeiro, Head of Social Media, LATAM, at YouTube

Marianna was originally interviewed on More By Her, a platform and community to highlight women shaping culture.

Marianna Ribeiro (she/her) is a storyteller. She’s built her marketing career at brands liked NBCUniversal, YouTube, TikTok, and Globo TV, where she worked on creating content, developing effective content strategies, and telling stories that deserve to be told.

Marianna is also a YouTube creator at De Mudança (Moving Out), where she shares tips for people who are seeking financial and personal independence.

Today, she resides in São Paulo, Brazil, where she works as the Head of Social Media Marketing at YouTube for Latin America.

1. How did you get into tech?

Honestly, I never, ever thought I would work at a tech company. My whole career has been dedicated to content production, so I never figured that tech would fit in.

After I started my own YouTube channel, I began understanding YouTube as a platform and discovered that working with social media requires a deep knowledge of consumer behavior; otherwise, growth will be difficult. Having combined this knowledge with great content production, I was invited to work at musica.ly, my first ever tech experience, and saw it become TikTok in 2018. After TikTok, I started working for YouTube and fell in love with tech. I feel that the company really respects my background in content production, and I’ve gotten to learn a lot about how to derive insights from numbers.

2. Where’s your hometown?

São Paulo, Brazil.

3. What’s a time you faced a struggle?

Many times in my career, I’ve had to work in places where I was the only Black person in the office. It was hard; I had no references, no leadership I could look up to and see myself in. It seemed that a position in company leadership would never happen to me.

At one internship, I worked hard to get a full-time offer because I really enjoyed what I was doing there, and I received excellent feedback from managers. But every time a new position opened, they gave various excuses not to choose me. In the end, I had to leave my internship because my contract expired, but I saw other interns whose performance rates were not as high as mine get hired. I never understood why they didn’t want me. I felt discriminated against. Later on, leadership changed, they gave me another chance, and I was able to grow a lot in my career. I’m really happy to be at YouTube now.

4. What’s a time you did something you were immensely proud of?

I’m really proud of having a successful YouTube Channel, De Mudança (Moving Out). It’s something I built from scratch, pouring all my heart in and everything I know about content creation and strategy. Today, I could have it as my primary job if I wanted to. Even though it’s a niche channel (I teach people how to organize their financial life) I’ve become a reference on the topic in Brazil and surpassed 70k subscribers.

At some point in 2019. I had to decide whether to focus on my channel or YouTube because doing both was compromising my mental health; so, I don’t produce as many videos nowadays as I used to. But it’s definitely my favorite project.

5. What’s something that’s been on your mind a lot lately?

I want to start a new YouTube Channel focused on music. Singing makes me extremely happy, so I’m working on sharing videos, both covers and originals, in 2020.

6. Favorite food?

Barbecue.

7. Favorite book?

Americanah by Chimamanda Ngozi Adichie.

8. If you could try another job for a day, what would it be?

A chef! I love to cook and think I’d run a kitchen very well.

9. If you could give your 18-year-old self a piece of advice, what would it be?

Not getting a job or date (haha) is not the end of the world. It’s probably the beginning of a new chapter. Let life take its course and be patient with yourself.

Oh, and please, exercise frequently! You’ll miss it later.

January 14, 2020 /Lea Coligado
Brazilian techies, LatinX techies, YouTube
10 Questions
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Carly Schneider (she/her)

January 10, 2020 by Kendrick Umstattd in 12 Women of Crypto

Carly Schneider (she/her) is a security engineer at Spotify. She is also working on a master’s degree in Computer Security. Currently, she enjoys thinking about security monitoring, security and usability tradeoffs, virtualization, and malware. 

1. What does cybersecurity and crypto mean to you? What is something you think people should know about this space?

Cybersecurity is the study of securing computer systems. Securing these systems means ensuring confidentiality, integrity, and availability at the correct level for the specific system. Crypto stands for cryptography, and it involves using math and logic. It is very useful because it helps keep the internet private and secure. Privacy and security are both cool, so, by inference, crypto is cool.

2. If you could wave a magic wand and solve one problem in tech, what would it be?

Ensuring everyone has secure access to the entire internet would be amazing. Giving unrestricted, accessible, and open information to people changes the world! Ensuring security keeps people safe and ensures they can take advantage of the information without fear. Unfortunately, the most powerless people tend to not have this access because of economic, social, and political realities. Safe access to information creates opportunities that can change lives.

3. What is a piece of advice that you have found especially useful? This can be either related or unrelated to tech.

My favorite reminder to myself is: mood follows action. I started telling myself this while climbing, because it can be scary! In the mountains, even when I am not feeling brave, I can decide to keep going, and I am often happy I did. I now use it everywhere. It is easy to go drink another coffee rather than tracking down the bug, just as it is easy to sleep instead of going to the gym. When things get hard or when something scares me and I do not want to continue, I remind myself that mood follows action. 

4. What's a challenge you've faced, and how did you deal with it?

I have a lot of trouble concentrating. This collides with the **ideal hacker** stereotype that requires you to stare at your computer and be productive for hours in a row. In reality, I am most productive when I leave my computer screen every 45 minutes. Understanding my strengths and applying them despite perceived or real pressure has helped me immensely. 

5. What is your favorite source of inspiration?

I have a lot of animal pictures on my desktop. 

6. What is your favorite book or movie?

My favorite book of 2019 is Exhalation by Ted Chiang. My favorite book of all time is Effective Modern C++ by Scott Meyers.

January 10, 2020 /Kendrick Umstattd
Crypto, Cryptography, cybersecurity, Women in Tech
12 Women of Crypto
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ANISA BENITEZ HODELIN

Anisa Benitez Hodelin (she/her)

New York
January 01, 2020 by Lea Coligado in 10 Questions

Anisa is a brand builder, strategic marketer, artist advocate, and creative entrepreneur. She’s built her marketing career at iconic brands, such as: Google, where she has worked on hardware and YouTube; Time Inc. where she worked for TIME magazine, Entertainment Weekly, and Fortune magazine; and RCA Records under Sony Music Entertainment.

Today Anisa resides in New York City, where she works as a Brand Marketing Manager for YouTube Music, within Google. She is also the founder of More by Her, a creative project to support women in the arts. Her biggest passions are empowering artists & performers, celebrating culture, promoting wellness, and advocating for human rights.

1/ When did you know that you wanted to work in tech?

I decided that I wanted to work in tech when I decided to prioritize growth. After working in industries where my professional and personal growth opportunities were limited, I needed a change. In the music and media industries, I experienced low morale. There were many layoffs, much competitiveness, and nostalgia for the good ‘ole days. I craved that ‘buzz’ of optimistic energy in the office. I wanted to be challenged, to bring my innovative ideas to work with me, to be encouraged to grow. I’m grateful to say I’ve experienced all of this in tech.

2/ Who is a role model that you look up to?

My mom, Joie. She’s an artist, a painter mainly, and growing up she exposed me to almost every art form under the sun. When I was little I spent so much time making: crafting, painting, playing my violin, sewing, dancing, cooking, and designing.

She also home-schooled me and my brother on-and-off until middle school, which allowed us to travel and get exposed to the world. My love of culture, my desire to ‘make’ more than consume, and my love of all arts are largely attributed to her.

3/ Where’s your hometown?

Montclair, New Jersey; it’s near Manhattan. I grew up spending a lot of time in the city and declaring myself a New Yorker pre-maturely.

4/ What is a struggle that you’ve faced and how did you handle it?

In February of 2017, my boyfriend at the time and I relocated from Brooklyn to San Francisco for me to start work at Google. We were both away from our families, starting a new life chapter. About 6 months into our new chapter, he had a stroke. He had an extremely rare arteriovenous malformation (AVM) rupture in his brain. I became his primary caregiver for the next 6 months as he recovered his short-term memory, ability to read, write, and more.

Being a caregiver was hugely demanding, emotionally and mentally. The achiever in me wanted to excel at it all: continue to demonstrate that I was a top hire at work, while also managing the hardest job I’d ever had, caregiving. However, I’m only human. I needed a break and I quickly came to terms with it. My manager and team were very supportive and allowed me the flexibility to work from home and from the hospital a lot. I also made sure to dedicate time for restoration: meditation, long-hikes, dance classes, listening to music, and more self-care practices. I became extremely diligent about taking care of myself so I could show up for him and for work. I’m grateful to report that there was a happy ending: my boyfriend made a full recovery and I fell in love with myself!

I’ve faced a lot of struggles, and each has tested my resilience. Each has brought me to a deeper love and understanding of myself. The most important relationship in life is the one we have with ourselves. From my experience, the stronger our relationship with ourselves, the more we can show up for others in times of need.

5/ What is something that you are immensely proud of?

More by Her. I care deeply about supporting women artists and creatives. Over the years I’ve advised many creative women on how to make their art a livelihood. However, this year I’ve gotten clarity that it would be most helpful for me to ‘show’ how and not just ‘tell.’

Growing up I didn’t see many examples of women who were independent and in creative fields. The starving artist stereotype was pervasive and a big turn-off for me. I paid my way through college alone, while working. I graduated from Smith College with an Economics degree and I postponed many creative pursuits to focus on reaching financial stability.

However, I’ve been able to navigate a creative career in business. I’ve met so many amazing women who are also creative, independent, and making a livelihood. I want girls to see the options available to them by providing transparency into the lives of creatives and artists. More by Her aims to do just that. Its creative work will premier later this year. Stay tuned!

6/ What’s something that’s been on your mind a lot lately?

Intersectionality. That our many identities get a seat at the table. It’s important to More by Her, but I’ve also been thinking about it in regards to improving diversity and inclusion in tech. Supporting D&I work at Google brings me a lot of fulfillment, but also doesn’t feel optional. I have to do it! To sleep soundly, I have to! I also serve as a mentor outside of work, through organizations like Built by Girls.

7/ Favorite food?

Sweet potatoes.

8/ Favorite book?

Outliers by Malcolm Gladwell. It dissects ‘success’ by looking at the often unaccounted opportunities and circumstances that affect people’s achievement.

9/ If you could try another job for a day, what would it be?

I’d be a music video director for one of my favorite artists. I work in the art of storytelling, and I think music videos are an underutilized space for artists to create positive change.

10/ If you could give your 18-year-old self a piece of advice, what would it be?

“You are strong, independent, and powerful; now ask for help.” I’m honestly still working on asking for help. It’s advice I need to hear continuously.

January 01, 2020 /Lea Coligado
New York, Google, YouTube, Black techies, LatinX techies
10 Questions
Anna Cotter.jpg

Anna Cotter (she/her)

December 22, 2019 by Kendrick Umstattd in 12 Women of Crypto

1. What do cybersecurity and crypto mean to you?

It always amazes me to see people’s reactions when I tell them I work in cybersecurity. Especially among my high school friends, I am known in my community for my cooking and baking. Since I didn’t go to college right after high school, many think I was a stay-at-home mom. Instead, I pushed myself to go to college while working full-time. There were times when I would wake up at four in the morning just so that I could study while my children slept. It took me 22 years, but I ended up with a masters degree in Internet Security.

Ironically, I started my computer career in high school. My senior year was the first year that the high school had a PC. Since they didn’t have a lab or secure space for it, I would wheel it down and connect the monitor, printer, and keyboard everyday, then pack it back up in the evening. I was in charge of plugging everything in and booting it up. I knew just a bit more than my classmates about computers, so I became the expert.

2. If you could wave a magic wand and solve one problem in tech, what would it be?

Attacks on computer systems. As a cybersecurity professional, I have to find 500+ ways to keep the bad guys out. The bad guys only have to find one way to come in. It’s a constant battle that costs companies billions of dollars.

3. What is a piece of advice that you have found especially useful?

You are only given so much time and money to complete projects. I constantly have to tell myself, “Do the best you can in the time you’re given.”

4. What’s a challenge you’ve faced, and how did you deal with it?

I have faced forms of sexism in the workplace. Because I work with literally all men, they will frequently look at me and expect me to set up meetings, take notes, and file some of the materials for the department, even though there are 12 other people that could be doing these tasks. In fact, I was just asked again today to set up a meeting. Most of the time I don’t make a fuss, but every couple of months I bring up a presentation about gender bias to inform them of what they are doing. We call it the B presentation. At the end, everyone one has to pick a B word that is positive. My B word is blazing. I feel throughout my career I had to blaze my own path.

5. What is your favorite source of inspiration?

I am very religious. I find my greatest source of inspiration from the Bible and those who demonstrate Christ-like acts daily.

Anna is a Women in CyberSecurity (WiCyS) member.

December 22, 2019 /Kendrick Umstattd
Crypto, Cryptography, cybersecurity, Women in Tech
12 Women of Crypto
Kelley Misata.jpg

Kelley Misata (she/her)

December 22, 2019 by Kendrick Umstattd in 12 Women of Crypto

Dr. Kelley Misata (she/her) is a cyber and information security leader and speaker who combines over 15 years in leadership roles with a passion for facilitating critical conversations. Today, she is expanding her research on the security preparedness of nonprofits into a new venture, Sightline Security, with a mission to help underserved enterprises and community sectors.

Her role as President and Executive Director of The Open Information Security Foundation and past role as Communications Director at The Tor Project allow Kelley to spotlight her expertise in open source security, fundraising, advocacy, policy discussions, and training with an array of stakeholders. Kelley combines professional and research endeavors with a unique perspective as a survivor of cyberstalking. Kelley holds a Ph.D. in Information Security from Purdue University, a Masters in Business Administration and Marketing, and a Bachelor of Science in Marketing.

1. What do cybersecurity and crypto mean to you?

As a survivor of cyberstalking turned Ph.D. turned cybersecurity business owner, cybersecurity and crypto mean everything to me. What I think people need to know is that being more secure and understanding this dark, complicated, sometimes scary space is possible — and the security field has the responsibility of helping people understand how.

2. If you could wave a magic wand and solve one problem in tech, what would it be?

I’m not sure there is one problem I could pick to solve in tech — primarily because in my view, cybersecurity extends far beyond tech. It’s about people, process, policies, laws, and technology all woven together.

3. What is a piece of advice that you have found especially useful?

You can do this! That advice was given to me by my mentor Becky Bace when I would say, “MBAs in marketing have no business getting a PhD in Infosec; what am I doing here?”

4. What’s a challenge you’ve faced, and how did you deal with it?

Entering security late in my career, I felt as though I had numerous strikes against me — 1) I didn’t start my career in computer science or technology, 2) I was a woman, 3) I was a victim, 4) I was not a developer, and more.

5. What is your favorite source of inspiration?

The incredible thought leaders in this field who allow all of us to stand on their shoulders when they get tired.

Kelley is a Women in CyberSecurity (WiCyS) member.

December 22, 2019 /Kendrick Umstattd
Crypto, Cryptography, cybersecurity, Women in Tech
12 Women of Crypto
Marcae Bryant-Omosor.jpg

Marcae Dimeitria Bryant-Omosor (she/her)

December 22, 2019 by Kendrick Umstattd in 12 Women of Crypto

Mrs. Marcae Dimeitria Bryant-Omosor is a Software Developer. She is active on a few community boards, where she is instrumental in promotion of volunteerism and community STEM efforts.

Mrs. Bryant-Omosor is a graduate of University of Arkansas Little Rock, where she obtained her Bachelor of Science in Computer Science. She recently graduated from Saint Leo University, where she completed her Master of Science in Cybersecurity.

With 20 years of experience in Information Technology (I.T.) Operations industry, Mrs. Bryant-Omosor has turned her attention towards software development to increase her knowledge base and fine tune her information security (I.S.) skillset. She also wants to utilize her military intelligence expertise, obtained over 10 years in the United States Airforce.

1. What do cybersecurity and crypto mean to you?

“Crypto” refers to digital currency or blockchain, which is the future of money. It’s great to have cryptocurrency that can enhance the dated paper currency system; however, it also exposes new concerns about security and protection of consumers’ digital assets. Hackers are ready to exploit the crypto network and disrupt cybersecurity infrastructure on a global scale. Measures need to be taken to develop legal regulations and compliance measures, in addition to globally hardening the digital footprint.

2. If you could wave a magic wand and solve one problem in tech, what would it be?

Close the skills gap for underrepresented populations in the IT and cybersecurity realm.

3. What is a piece of advice that you have found especially useful?

Once you make a goal, take the time to chart out a path to reach it. Only then can you achieve it and continue to adjust your path as necessary.

4. What’s a challenge you’ve faced, and how did you deal with it?

My biggest challenge was becoming a mother, because I wanted to be the best role model for my children. In becoming my idea of the best mother, I have made many career pivots that made me feel disconnected and unfulfilled. However, I now understand that there is time to reach my goals and aspirations.

5. What is your favorite source of inspiration?

Most definitely my family. My husband is my best friend and confidant. He encourages me to pursue my goals and elevate myself. Of course, my children are my inspiration too, as I aspire to be someone they admire.

6. What is your favorite book or movie?

The Giver by Lois Lowry.

Marcae is a Women in CyberSecurity (WiCyS) member.

December 22, 2019 /Kendrick Umstattd
Crypto, Cryptography, cybersecurity, Women in Tech
12 Women of Crypto
Mari Galloway.jpg

Mari Galloway (she/her)

December 22, 2019 by Kendrick Umstattd in 12 Women of Crypto

Mari (she/her) is the CEO and a founding board member for the Women’s Society of Cyberjutsu (WSC), one of the fastest growing 501c3 non-profit cybersecurity communities dedicated to bringing more women and girls to cyber.

Mari began her cyber career with Accenture, where she excelled as a Network Engineer. With over 9 years of Information Technology experience, 8 of which are in cybersecurity, she has an understanding in areas that span network design, risk assessments, incident response, and policy development. She holds a variety of technical and management certifications (CISSP, GIAC, CCNA, etc), as well as a Bachelor’s degree in Computer Information Systems from Columbus State University and a Master of Science in Information Systems from Strayer University.

Mari is currently a resident of Las Vegas, working to secure the gaming industry of the Southwest as a Sr. Security Architect. She regularly contributes content to security blogs, trains companies across the country, and serves as an Adjunct Professor for UMUC. Outside of being a geek, Mari enjoys art, puzzles, and legos! You can find her online at @marigalloway.

1. What do cybersecurity and crypto mean to you?

To me, cybersecurity means protecting data from being destroyed, stolen, or misused. It means gaining the trust of your users to keep them safe. It also means implementing tools and applications that are secure but don’t disrupt the business.

Cyber security is a challenge that will never go away. As long as we are connected virtually, we will have to face the challenges of security. And that’s the fun part!

2. If you could wave a magic wand and solve one problem in tech, what would it be?

The hiring and recruiting process. There are so many talented, passionate, hungry women, men, minorities, whatever that don’t get the opportunity because they aren’t “cut from the right cloth”. Companies tend to revert to traditional ways of bringing in talent, but that talent pool is tapped. You have to get comfortable with being uncomfortable. Reach outside those networks and go places unexpected to find the talent.

3. What is a piece of advice that you have found especially useful?

I have been fortunate to have a few people in my life provide some great advice without even realizing it. For example: people will be negative no matter what. No matter how happy or positive you are, someone will try and negate that. I have learned to take that negative energy and use it to fuel my growth in- and outside of cyber and tech. I am in control of my journey and negativity is just a stepping stone along that journey.

4. What’s a challenge you’ve faced, and how did you deal with it?

While I can talk to anyone about anything, I am an introvert at heart. Large crowds make me nervous. To overcome this, I make a point to speak to at least three new people no matter where I go. It helps me meet new people, and could even potentially help that person. You never know what people are going through; your saying hello could totally change their perspective.

5. What is your favorite source of inspiration?

YouTube — whenever I need to get motivated or have something to learn, it’s the perfect place.

6. What is your favorite book or movie?

Teen Witch, the original movie. :)

Mari is a Women in CyberSecurity (WiCyS) member.

December 22, 2019 /Kendrick Umstattd
Crypto, Cryptography, cybersecurity, Women in Tech
12 Women of Crypto
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Lisa Max Kimball (she/her)

December 22, 2019 by Kendrick Umstattd in 12 Women of Crypto

Lisa Max Kimball (she/her) is a results-driven executive with extensive experience in business operations and performance management, data analytics, identity and security management, cyber privacy, and service delivery.

As a strong manager and dedicated coach, she enjoys mentoring staff, volunteers, patients, students, and clients as they strive to attain upward mobility and maintain optimal performance levels.

Lisa is passionate about creating “intentional collisions” by identifying strategic personal and professional opportunities and capitalizing on long-lasting partnerships. She fervently believes that each person deserves every chance to lead their best life; as such, she relishes opportunities to shift mindsets and change hearts as an advocate and community-builder.

1. What do cybersecurity and crypto mean to you?

As a lover of language, I’m delighted by this question — thank you for asking it! “Crypto” is one of those buzzwords that sounds all new and exciting and techno-cool (especially when paired with words like “currency”), but the term — meaning secret or hidden — has been around for millennia.

Similarly, “cyber” is predominantly used as a synonym for “computer”. So, to me, crypto and cybersecurity mean keeping safe data that’s collected, stored, and/or processed on an electronic device.

I share all of that because I think people, especially young students, should know that classes and jobs that contain “crypto” or “cyber” in their descriptions are most effectively filled with students and workers who love language. Yes, of course, mathematics plays an integral role in devising logical solutions and developing algorithms, but computers are incapable of doing much of anything in the absence of someone who “speaks their language”.

2. If you could wave a magic wand and solve one problem in tech, what would it be?

Trust.

We’re a cautious species by nature and by necessity, but the continued lack of trust between attribute providers and relying parties significantly, and ironically, hinders progress.

3. What is a piece of advice that you have found especially useful?

Listen.

Never presuppose an answer, and never predetermine who’s going to have the best answer. Begin with a concise problem statement, then solicit input from those most familiar with the topic — regardless of their educational accomplishments, professional roles, or their place in the proverbial pecking order — and then listen. Truly, deeply, respectfully listen.

4. What’s a challenge you’ve faced, and how did you deal with it?

I am the daughter of one, the ex-wife of one, and the mother of two wonderful humans who live with mental illness and substance use disorders. While a lifetime of personal experiences may not qualify me as an expert in the field, facing the associated challenges have predisposed me to a level of understanding and commitment to bettering the lives of those who live with mental illness, along with those who live with and care for them.

5. What is your favorite source of inspiration?

This can change by the minute. I’m exceptionally curious, and I’m a voracious reader; a few sentences on a cereal box can inspire a whole new line of inquiry for me to follow.

6. What is your favorite book or movie?

I could no sooner choose a favorite star in the heavens than a favorite book. I’ll start with Harriet the Spy by Louise Fitzhugh, end with The Cyber Effect by Dr. Mary Aiken, and leave it to your imagination, Gentle Reader, to consider all of the in-betweens.

As for favorite movies — the first two answers that come to mind are My Cousin Vinny and The Birdcage.

December 22, 2019 /Kendrick Umstattd
cybersecurity, Crypto, Cryptography, Women in Tech
12 Women of Crypto
Malia Mason.jpg

Malia Mason (she/her)

December 22, 2019 by Kendrick Umstattd in 12 Women of Crypto

Malia (she/her) is an experienced cybersecurity engineer and the recent co-founder and CEO of Integrum, a cybersecurity consulting firm focusing on security compliance for small businesses and non-profit organizations. She is also the current president and co-founder of the Women in Cybersecurity (WiCyS) SoCal Affiliate, as well as Chair of the Technology Committee for AnitaB.org.

Malia served on active duty in the Navy for 4 years, where she was a lead computer technician. She is an active member of ISSA, ISACA, OWASP, IAPP, AnitaB.org, Women in Cybersecurity, and Women’s Society of Cyberjutsu. A champion for women and minorities in technology, she serves on the advisory board for Long Beach City College and mentors students in various community colleges around Los Angeles. She has mentored girls in middle school and high school at several cybersecurity camps and events.

1. What do cybersecurity and crypto mean to you?

I have always wanted to help protect people in some way. While serving in the Navy, our secret systems and information were entrusted to me. I took that job very seriously, as I saw how the release of that information could potentially harm a lot of people, military personnel and civilians alike.

In the civilian sector, I have been a staunch advocate of privacy rights; cybersecurity education; and blue-teamers, who work to defend our systems and information from attackers. I have developed talks and workshops to bring cybersecurity understanding to people in desperate need, like victims of domestic violence, immigrants, ESL , elderly, etc. Everyone needs to understand and care about cybersecurity!

2. If you could wave a magic wand and solve one problem in tech, what would it be?

Barrier to access and entry.

3. What is a piece of advice that you have found especially useful?

When you get your foot in the door, hold it open so more people like you can come in behind you.

4. What’s a challenge you’ve faced, and how did you deal with it?

I have frequently been the first and only woman in my workplace. I joined women’s organizations outside of work and have become a leader in several groups. I work to bridge the gap between men and women in the workplace and always offer myself as a safe person to talk to for everyone. When I am slighted, ignored, or mistaken for the secretary, it is in my service of others that I gain my confidence and inspiration to power through those challenges. I am always trying to leave the world better than I found it. If I make it so the next woman has a better environment than I had, I consider myself successful.

“If I make it so the next woman has a better environment than I had, I consider myself successful.”

5. What is your favorite source of inspiration?

I like to channel my fierce Granny. She encouraged me from a young age to get involved with politics and to stand up and say something if I felt it wasn’t right. She never let me forget that she was born during a time when women did not have the right to vote, so I had better get involved to make sure we’re always pushing the bar forward!

6. What is your favorite book or movie?

Pride and Prejudice.

Malia is a Women in CyberSecurity (WiCyS) member.

December 22, 2019 /Kendrick Umstattd
Crypto, Cryptography, cybersecurity, Women in Tech
12 Women of Crypto
Alyssa Columbus.jpg

Alyssa Columbus (she/her)

December 22, 2019 by Kendrick Umstattd in 12 Women of Crypto

Alyssa (she/her) is a Data Governance Specialist and member of the Spring 2018 Class of NASA Datanauts. Previously, Alyssa has worked as an information security analyst, data scientist, and machine learning researcher, and she has a wide variety of experience in all aspects of data management, including data science, engineering, security, and governance. Her award-winning work has been featured by many publications, including Forbes, O’Reilly Media, Kaggle, Dataquest, and Microsoft’s Revolution Analytics blog. Alyssa is the founder of R-Ladies Irvine and holds a degree in Mathematics from the University of California, Irvine.

1. What do cybersecurity and crypto mean to you?

For me, working in cybersecurity is an incredible opportunity to work with data at a much larger scope than I had previously in data science and engineering. I’ve always enjoyed working with data, and I’ve found that as I’ve learned more and more about data security, privacy, and governance, I have a much more complete picture of how critical the management of data can be to an organization’s success. As the amount of data produced and regulations to keep sensitive data private are rapidly increasing, so will the demand for skilled professionals who can protect data, manage its use, and ensure it’s a valued asset that organizations can use for improved decision-making and greater mission effectiveness.

One thing I love about the cybersecurity space is that people of all backgrounds are welcome. Technical or non-technical, degree or no degree, there is an increasing abundance of jobs for almost everyone.

2. What is a piece of advice that you have found especially useful?

You are the CEO of your own life. You have the freedom to choose what matters to you, define a vision and plan for your success, and work hard with people who support you to achieve it.

3. What is your favorite source of inspiration?

I’ve always been inspired by my dad. His hard work and advice to always be kind influenced me to work hard and earn everything that I have today in my career.

Alyssa is a Women in CyberSecurity (WiCyS) member.

December 22, 2019 /Kendrick Umstattd
Crypto, Cryptography, cybersecurity, Women in Tech
12 Women of Crypto
Hannah Tun.jpg

Hannah Tun (she/her)

December 22, 2019 by Kendrick Umstattd in 12 Women of Crypto

Hannah (she/her) currently works as an IT Security Analyst on a contract at Lands’ End. She is a Certified Information Privacy Technologist (CIPT) with extensive knowledge of privacy laws and data privacy management. Hannah is currently preparing for the Certified Information Systems Security Professional (CISSP) and AWS Certified Security Speciality exam.

Hannah worked for almost a year as a Cyber Forensic Analyst, investigating email compromise cases, getting hands-on experience in SQL and ETL programs like Pentaho, and writing scripts from scratch. Before graduating, she worked at PwC as an IT Risk Assurance Intern, conducting IT audits for the third largest telecom company in Myanmar.

Hannah is a double Hoosier alum, with a Masters of Science in Information Systems and a Bachelors of Science in Finance, Technology Management, and Corporate Innovation.

1. If you could wave a magic wand and solve one problem in tech, what would it be?

“Easy managing” for large IT enterprise systems.

Whether it be moving toward cloud services, baselining firewall configs, remediating frontend and backend vulnerabilities, or responding to phishing attacks, it’s proven very hard to coordinate any change, both from a technology and management perspective. I’d love for departments to collaborate faster without pointing fingers, and for upper management to be more proactive and understanding. It would definitely help Security Departments do their jobs more efficiently.

2. What’s a piece of advice you’ve found especially useful?

Try to take a step back whenever you’re facing a barrier. Run every task to the ground. This has served me tremendously when it comes to both forensics investigations and personal life challenges.

3. What’s a challenge you’ve faced, and how did you deal with it?

Finding a cybersecurity job where I can receive great mentorship. Mentorship is so important in advancing my career, and a lot of companies I’ve worked for or interviewed with do not emphasize it.

To overcome this, I’ve begun looking into alternatives for advancing my career. I’ve invested lots of time into researching scholarships to mitigate the financial restrain of pursuing a SANS certificate, affiliating with professional organizations that can help me expand my network, and reaching out to new contacts for advice. I’ve learned to commit to my career in new, robust ways.

4. What is your favorite source of inspiration?

My peers and mentors.

Hannah is a Women in CyberSecurity (WiCyS) member.

December 22, 2019 /Kendrick Umstattd
Crypto, Cryptography, cybersecurity, Women in Tech
12 Women of Crypto
Lesley Carhart.jpg

Lesley Carhart (she/her)

December 22, 2019 by Kendrick Umstattd in 12 Women of Crypto

Lesley (she/her) is a Principal Threat Analyst at the industrial cyber security company Dragos, Inc. She is recognized as a subject matter expert in cybersecurity incident response and digital forensics, regularly speaking on the topic at conferences and universities. Lesley has spent the last 11 years of her 20+ year IT career specializing in information security, with a heavy focus on response to nation-state adversary attacks. Her focus at Dragos is developing forensics and incident response tools and processes for uncharted areas of industrial systems.

In 2017, Lesley was named a “Top Woman in Cybersecurity” by Cyberscoop and received the Guidance Enfuse conference “Women in Technology” award. She currently serves as a NCO in the US Air Force Reserves and coaches youth martial arts in her free time.

1. What do cybersecurity and crypto mean to you?

Cybersecurity is the art and science of improving the security posture of individuals and organizations by detecting, mitigating, and deterring threats. “Crypto” will always be shorthand for cryptography to me — a broad and fascinating field that involves mathematics, code, and data privacy. Crypto can allow us to send data confidentially, better validate its source, and verify its integrity upon receipt. It is integral to our privacy and security.

2. If you could wave a magic wand and solve one problem in tech, what would it be?

I’d make essential security measures like secure authentication and defense against internet scams more approachable to general users. When users fail to practice basic security hygiene or evade security measures, it’s almost always our fault as technologists for making things too complex and arcane. Usability is improving, but we still have a long way to go.

“When users fail to practice basic security hygiene or evade security measures, it’s almost always our fault as technologists for making things too complex and arcane.”

3. What is a piece of advice that you have found especially useful?

Never stop learning, and never assume you can’t learn something. Our field is constantly changing — knowledge becomes out of date in weeks or months. You must remain curious and have a deep desire to learn continually from the day you start your career until the day you retire. A degree or certification is nice, but will only get you so far.

4. What’s a challenge you’ve faced, and how did you deal with it?

Being a consultant in cybersecurity typically requires a great deal of travel — sometimes weeks of the month away from home, working extreme hours, and eating on the road. Work-life balance can become very challenging. As I’ve become older, I’ve discovered the importance of structuring time for myself. Many consultants in our space have felt burn out, and most of us have been left with some kind of health issues as a result. It’s life-changing.

I’d tell anyone who needs to hear it to take a real vacation every year — even if it’s just at home. You must structure your work so that you can eat, sleep, and exercise long-term. Get routine physical exams. If your employer is not allowing you to stay physically and mentally well, they are not a good employer. When you’re young and ambitious, it is easy to scoff at these things. The day you finally end up in the ER or you simply can’t force yourself to care about work anymore, you’ll feel very differently.

“If your employer is not allowing you to stay physically and mentally well, they are not a good employer.”

5. What is your favorite book or movie?

I love Issac Asimov’s short stories, particularly the ones featuring Susan Calvin. She was one of the first strong representations of a woman computer scientist in fiction, and she really inspired me as a kid.

December 22, 2019 /Kendrick Umstattd
Crypto, Cryptography, cybersecurity, Women in Tech
12 Women of Crypto
Elizabeth Smith.jpeg

Elizabeth Smith (she/her)

December 22, 2019 by Kendrick Umstattd in 12 Women of Crypto

Elizabeth (she/her) is an MBA candidate at the University of Oxford. Born and raised in Washington, she moved to California in 2014 to attend Santa Clara University and intern as a software engineer in the Silicon Valley tech scene. She holds both a BS and MS in Computer Science from Santa Clara and Oxford, respectively, and specializes in cybersecurity. In her free time, Elizabeth enjoys playing the harp, snuggling with yellow labs, drinking coffee, and running.

1. What do cybersecurity and crypto mean to you?

Since cybersecurity is such a vast field, I’m struggling to develop a singular idea of what it means to me. Skip the next couple paragraphs if you don’t want a math lesson. :-)

I see cryptography as using the most beautiful phenomena from mathematics to make sure that all of the data we create and technology we use is safe from exploitation. Having studied it in both undergrad and grad school, I’ve come to realize how incredible the math that serves as the foundation for public and private key encryption, smart contracts, digital signatures, hashing, and decentralized consensus algorithms is.

Crypto is “beautiful” because much of it relies on problems that are computationally intractable, particularly those from number theory. For example, prime factorization is the process of factoring an integer (N) into its prime factors (a, b). To find N, all we have to do is multiply its prime factors together. Even if N is insanely large (hundreds of digits), computers can quickly arrive at this product. The inverse is not true, however. Given a sufficiently large N, finding its prime factors will require too much time and/or computational resources, assuming a quantum computer isn’t running Shor’s algorithm. Clearly, the difficulty and resources required to solve for a given variable in this single equation (N = a*b) varies significantly. We leverage the dualistic property of many intractable problems by giving authorized systems the “easy” calculation and unauthorized systems (i.e. hackers) the “hard” calculation. This keeps our data and networks safe!

“We leverage the dualistic property of many intractable problems by giving authorized systems the “easy” calculation and unauthorized systems (i.e. hackers) the “hard” calculation. This keeps our data and networks safe!”

There’s so much “buzz” around fields like deep learning and robotics, which I think has made cybersecurity deeply underrated; the R&D in cyber is very exciting. Blockchain is being applied to elections to prevent voter fraud, protocols for device authentication and security are being redesigned in the face of 5G, machine learning is being conducted on encrypted datasets the size of terabytes, and new mathematics that are quantum resistant are being discovered. And these are just a few of the cool things going on right now!

Cybersecurity will also never become obsolete. Even as technologies evolve and are tweaked to near perfection, the threat of human error will persist. There will always be people who continue to click on phishing emails, write their passwords on post-its which are then lost, or charge their devices with malware-infected lightning cables. This is why social engineering is critical to preventing cyber-attacks.

2. If you could wave a magic wand and solve one problem in tech, what would it be?

Diversity and inclusion initiatives in tech! Shocker.

Specifically, measures aimed at retention, as opposed to recruitment. I’ve witnessed and participated in my fair share of tech D&I over the years — companies that assign you to a “diversity” recruiter, scholarships with lengthy eligibility conditions, Lean In circles, and women in STEM conferences, to name a few.

I don’t think convincing talented minorities to join companies or pursue technical degrees is the primary problem. It’s one thing to open an opportunity to someone, but it’s another to actually create an environment where that person can flourish. Hiring a qualified woman but not giving her any support or tools to navigate the male-dominated tech space often does more harm than good.

“It’s one thing to open an opportunity to someone, but it’s another to actually create an environment where that person can flourish.”

This is why initiatives that focus on retention are so important. Improving them can help reduce cases of harassment, imposter syndrome, and other consequences of the homogeneous and sometimes, hostile, tech sphere. Even if companies change their culture, it’s impossible to convince every employee to do the same. So this problem is also at the team level, which is why it’s so complex and nuanced.

3. What is a piece of advice that you have found especially useful?

Don’t be quick to judge — there’s always a reason for someone’s actions.

I struggle with this each day, whether I’m collaborating with a classmate who came unprepared, buying groceries from a cashier who didn’t acknowledge my hello, complaining about the design of a product, or ridiculing a politician’s latest interaction with the press. I’m not saying that the reason for a person’s actions is always right, but I think we all need to put more effort into understanding one other, or at least trying to empathize.

4. What’s a challenge you’ve faced, and how did you deal with it?

Enrolling in an MBA program at age 23.

This past September, I graduated with a Master’s (MSc) in Computer Science. A couple weeks later, I began my MBA. To be honest, I expected my transition to the MBA program to be much easier. In fact, I’m nearly three months in and still don’t feel adjusted or particularly excited by my coursework.

During my MSc, I had to deal with moving to a different continent and studying at a new school (University of Oxford) at the graduate level, yet I found that transition to be a lot easier than this year’s. For one, the subject was familiar to me, as I had studied Computer Science/Physics/EE extensively in undergrad; the MSc in Computer Science was a natural academic progression for me.

The MBA is an entirely different experience. Before September, I knew *nothing* about business. I couldn’t even explain the difference between revenue and profit! The average age of my peers in the cohort is 28, which means that even those who didn’t enter with a business degree were at least familiar with the lingo from years of work.

I’ve spent hours reading case studies riddled with terminology and references that are foreign to me yet “common knowledge” in the business world. I’ve chatted at networking events with McKinsey employees, and still had no clue what they actually do. I’ve worked through Wall Street Prep Excel tutorials, but am still not able to model a simple linear regression.

I’ve felt this discouragement and imposter syndrome make me question if I’ll be successful in a job post-graduation. I realize it’s an unhealthy mindset, so I’m trying to be more aware of when I enter the downward spiral. It’s really tough, but it’s getting easier with practice. I might not reach concepts as quickly as my peers, but the important thing is that I keep pushing myself and don’t belittle my successes by measuring them against those of my peers.

5. What is your favorite source of inspiration?

I’m an introvert, so I often find I’m at my most productive and inspired when I’m alone. My best times are probably when I shower or go on early morning walks/runs in the meadow near my college.

Instagram is also a great place to source creativity and exchange ideas. My go-to Instagram handles of late are:

Thought-provoking: @melindafrenchgates, @mariashriver, and @esrigram.

Adorable: @mybestfriendhank and @tuckerbudzyn.

6. What is your favorite book or movie?

Books:

Grit by Angela Duckworth. This book is a must-read. Through numerous science experiments, Duckworth (a fellow Oxford grad) shows that grit is the single most important factor in determining success. I’ve never been naturally “gifted” — I had tutors for math and reading in grade school, my SAT and GRE scores were abysmal, and it still takes me at least twice the amount of time of my peers to complete a problem set. Grit is a positive reinforcement on the power of showing up, putting in effort, trying again, and having a passion and purpose for what you do.

The Life-Changing Magic of Tidying Up by Marie Kondo. It’s remarkable how a clean and organized room makes for a much clearer mind and positive mindset.

Movie:

My dad recently sent me a USB stick loaded with dozens of home videos from the first decade of my life. It’s very entertaining!

December 22, 2019 /Kendrick Umstattd
Crypto, Cryptography, cybersecurity, Women in Tech
12 Women of Crypto
Florentina Ferati.jpg

Florentina Ferati (she/her)

December 22, 2019 by Kendrick Umstattd in 12 Women of Crypto

Tina (she/her) works as a Lead Security Engineer at Facebook, protecting Facebook’s most sensitive data and corporate infrastructure. Day to day, she leverages her digital forensics, investigation and data analytics skills to solve complex cases and improve the security posture of corporate and production environments. Another big part of her role is working alongside software engineers to improve detection systems and response capabilities to mitigate and defend against large scale threats.

1. What do cybersecurity and crypto mean to you?

In today’s society, much of our lives and activity is digital. Back in the day, we kept our most sensitive things at home, at a bank, or in a secure vault, whereas today, most, if not all, of our sensitive information lives online, making cybersecurity everyone’s problem and priority; we all want our data to be safe and secure.

During middle school, when I had just gotten WiFi at home, I remember receiving tons of “interesting” emails to my newly created account. Being new to the Internet, I assumed that the messages I received must be valid, so one day I fell for an enticing offer to become a millionaire. The only thing between me (a teenager) and millions of dollars of heritage was a money transfer of a few hundred dollars via Western Union… I think we all know how this type of story ends: I was a few hundred dollars poorer and not a millionaire.

I didn’t realize it at the time, but I think this experience was one of my unconscious drivers towards cybersecurity. To me, cybersecurity really means enabling people to feel safe and protected in a virtual environment as much as, or even more than, in the physical world. It also means making it possible for everyone to have the resources they need to understand basic security concepts and avoid common pitfalls of social engineering, spear phishing, and other attacks.

2. If you could wave a magic wand and solve one problem in tech, what would it be?

Making security and privacy tools easy to understand, more adaptable, and more intuitive to the general population, while at the same time not sacrificing the technical features that these tools need to outpace adversaries.

3. What is a piece of advice that you have found especially useful?

Speaking up on things you believe in truly matters.

Many times throughout my career, especially when starting a new role, I’ve experienced imposter syndrome and found myself hesitant to share my thoughts; I told myself that the people around me were exceptionally smart and already knew what they were doing. It took me a while to internalize that my ideas really do matter, and that I play a crucial part in shaping not only the future of my own growth, but also that of my team. Your authentic voice will drive change and provide a diverse perspective to solving challenging problems.

4. What’s a challenge you’ve faced, and how did you deal with it?

Backing up your ideas with data and knowing the “why”! When you feel passionate about something, it’s easy to assume that everyone else will feel the same way, but that’s not always the case; having the “why” ready to support your idea is key.

I’ve learned this the hard way on many occasions, but they ultimately helped me realize that while the need for cybersecurity is hard to measure and articulate, it’s not as hard as we might think. If spaceflight companies know how to measure their success metrics, I’m sure we can do the same for cybersecurity!

5. What is your favorite source of inspiration?

People I love and care about.

6. What is your favorite movie?

There are many movies I like, but one of my favorites is The Shawshank Redemption.

December 22, 2019 /Kendrick Umstattd
Crypto, Cryptography, cybersecurity, Women in Tech
12 Women of Crypto
Maddie Stone.jpg

Maddie Stone (she/her)

December 22, 2019 by Kendrick Umstattd in 12 Women of Crypto

Maddie (she/her) works at the lower levels of computers, amongst the bytes and the circuitry, to try to prevent bad actors from using technology to exploit people. She’s done this through reverse engineering: hardware, software, and everything in between.

Maddie currently works for Google Project Zero as a Security Researcher where she works to make zero-days (the previously unknown vulnerabilities/exploits) hard. To do this, she looks for the same 0-day vulnerabilities in commonly used software and devices as the malicious actors, but instead of exploiting those vulnerabilities, she reports them to the vendor to get them fixed.

Prior to joining Project Zero, Maddie led a team of reverse engineers within Google’s Android Security team who hunted malware in the Android ecosystem.

1. What do cybersecurity and crypto mean to you?

Crypto means cryptography. Cryptography has never been my strength in the security space. I took a Modern Cryptography class as an undergrad, because I thought it sounded cool, but it turned out to be all mathematical proofs and a graduate-level course. Thankfully, I had a professor who helped me get through it, and we both realized that I love the applied work much more than the theoretical.

Reverse engineering has been my beloved niche in the cybersecurity field. To me, it’s meant getting to help people by solving puzzles all day. I work to put the pieces together of how a piece of software or a device, like a phone, works and then determine if it could harm users. The feeling of uncovering the answers and helping people is pretty great.

While my job could also be described as “hacker”, I don’t wear black hoodies, and there’s plenty of space in this field for anyone who likes to creatively solve puzzles and help people, regardless of whether you wear a black hoodie or not.

2. If you could wave a magic wand and solve one problem in tech, what would it be?

If I could immediately solve one problem in tech, it would be that everyone could have private and secure access to the Internet, regardless of how much they pay for their device or access. Today, the less expensive devices and tiers of access are subsidized by selling the user’s data, installing malware, carrying out fewer security reviews, etc. But if everyone could be secure and still have access to information, I think it would do a lot for global equity and equality.

3. What is a piece of advice that you have found especially useful?

“The most damaging phrase in the language is: it’s always been done that way.” — Grace Hopper

This constantly reminds me to question, “Why is it done like this?” Is it just habit, which we need to re-evaluate and propose alternatives, or is there a legitimate reason this is the best way to get the thing done?

4. What’s a challenge you’ve faced, and how did you deal with it?

Working in a field where you see almost no one else who looks like you can be hard for a myriad of reasons. One of the ways it manifests for me is a different version of “imposter syndrome”: I don’t necessarily question if I belong or have earned my spot, but other people do.

While I know belong here just as much as anyone else, hearing the doubt and feeling the need to prove myself to others can take its toll. While I can still fall into self-doubt, I’ve found that calling out the double standards, talking about it publicly, and telling trusted friends and co-workers that I could use some external validation helps me move past the negative comments. I’m able to recognize they’re not a reflection of my worthiness to be in this field.

5. What is your favorite source of inspiration?

It’s hard to admit, but I am often inspired (and sometimes tear up) from the inspirational, cheesy quotes on Instagram. How can you not want to go out into the world and kick butt after seeing just the right words in white block font on a solid-colored background?

6. What is your favorite book or movie?

I never get tired of watching Legally Blonde. The whole time she stays authentically herself…and it cracks me up the whole time.

December 22, 2019 /Kendrick Umstattd
Women in Tech, Crypto, cybersecurity, Cryptography
12 Women of Crypto
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